Study Plan
For Bachelor of Arts Program in Communication Arts - Advertising
|
All 3rd and 4th year students will take the courses according to their program. |
Third Year (Junior) |
| First Semester |
Course Code |
Course Title |
Credits |
| AD 3101 |
Principles of Marketing Communication |
3 |
| BG 2402 |
Ethics |
3 |
| CA 3005 |
Introduction to Public Relations |
3 |
| CA 3006 |
Introduction to Journalism |
3 |
| CA 3010 |
Law and Ethics of Mass Communication |
3 |
| NM 3401 |
Production for Communication Tools |
3 |
| |
Total |
18 |
| |
|
|
| Second Semester |
| AD 3102 |
Advertising Media Planning |
3 |
| AD 3103 |
Advertising Creative Strategy |
3 |
| BG 2403 |
Introduction to Economics |
3 |
| CA 3011 |
Communication Arts Research |
3 |
| PC 4812 |
Art and Literature Appreciation |
3 |
| |
Major Elective or Minor Course |
3 |
| |
Total |
18 |
