| Major Required Courses (For Advertising students only) |
| Advertising students must take all the subjects from the courses listed below; |
| |
|
(42 Credits) |
| AD 3101 |
Principles of Marketing Communication |
3 |
| AD 3102 |
Advertising Media Planning |
3 |
| AD 3103 |
Advertising Creative Strategy |
3 |
| AD 4109 |
Advertising Management |
3 |
| AD 4600 |
Seminar in Advertising |
3 |
| AD 4601 |
Advertising Workshop I |
3 |
| AD 4602 |
Advertising Workshop II |
3 |
| CA 2003 |
Presentation Technique |
3 |
| CA 3011 |
Communication Arts Research |
3 |
| CA 3013 |
Utilization of Multimedia Tools |
3 |
| CA 4012 |
Effective Communication |
3 |
| NM 3401 |
Production for Communication Tools |
3 |
| PC 4812 |
Art and Literature Appreciation |
3 |
| PR 2202 |
Persuasive Communication |
3 |
| |
|
|
Major Elective Courses (For Advertising students only) |
Advertising students can choose the subjects to fulfill 18 credits from the following courses and from the minor courses. |
| |
|
(18 Credits) |
| AD 3106 |
Art Direction |
3 |
| AD 3111 |
Interactive Advertising |
3 |
| AD 4107 |
Basic Copywriting (Thai) |
3 |
| Or |
|
|
| AD 4108 |
Basic Copywriting (English) |
3 |
| AD 4110 |
Marketing Services |
3 |
| AD 4112 |
Brand Communication |
3 |
| AD 4113 |
Customer Relationship Management |
3 |
| CA 3008 |
Introduction to Performing Arts |
3 |
| CD 3701 |
Computer Graphics for Communication Design |
3 |
| CD 4702 |
Direct Communication Design |
3 |
| CD 4703 |
Communication Campaign Management |
3 |
| JR 3301 |
News Writing and Reporting |
3 |
| JR 4305 |
Editorials and Commentaries |
3 |
| JR 4306 |
Magazine/Feature Writing |
3 |
| JR 4307 |
Traditional Media |
3 |
