Faculty of Business Administration

DEPARTMENT OF MARKETING

SUGGESTED MARKETING PROGRAM OF STUDY
The suggested program of study for the First Year (Freshman) and Second Year (Sophomore) is the same for all majors.

Third Year (Junior)

First Semester
Course Code
Course Title
Credits
BIS 3340 Computer Tools in Research
0
FIN 3701 Corporate Finance
3
MGT 3905 Operations Management
3
MKT 3102 Integrated Marketing Communications
3
MKT 3530 Consumer Behavior
3
MKT 3620 Global Marketing
3
One Plan A / Plan B / Plan C Course *
3
Total
18

Second Semester
Course Code
Course Title
Credits
BIS 3587 Principles of Electronic Commerce
3
MGT 3907 Business Communication
3
MGT 3940 Business Research Methodology
3
MKT 3525 Sales Management
3
MKT 3515 Purchasing and Supply Chain Management
3
One Plan A / Plan B / Plan C Course *
3
Total
18

Fourth Year (Senior)
Plan A: Major Concentration Courses

First Semester
Course Code
Course Title
Credits
MKT 4725 Competitive Analysis and Strategy
3
MKT 4730 Marketing Management
3
Three Major Concentration Course
9
One Free Elective Course *
3
Total
18

Second Semester
Course Code
Course Title
Credits
MGT 4914 Entrepreneurship
3
MKT 4829 Marketing Decision Making
3
MKT 4855 Research in Marketing
3
One Major Concentration Course
3
One Free Elective Course *
3
 
Total
15

 

Fourth Year (Senior)
Plan B: Business Concentration Courses

 
First Semester
Course Code
Course Title
Credits
MKT 4725 Competitive Analysis and Strategy
3
MKT 4730 Marketing Management
3
Three Business Concentration Courses
9
One Free Elective Course *
3
 
Total
18
     
Second Semester
Course Code
Course Title
Credits
MGT 4914 Entrepreneurship
3
MKT 4829 Marketing Decision Making
3
MKT 4855 Research in Marketing
3
One Business Concentration Course
3
One Free Elective Course *
3
 
Total
15


Fourth Year (Senior)
Plan C: Major Elective Courses

 
First Semester
Course Code
Course Title
Credits
MKT 4725 Competitive Analysis and Strategy
3
MKT 4730 Marketing Management
3
Three Major Elective Courses
9
One Free Elective Course *
3
 
Total
18
     
Second Semester
Course Code
Course Title
Credits
MGT 4914 Entrepreneurship
3
MKT 4829 Marketing Decision Making
3
MKT 4855 Research in Marketing
3
One Major Elective Course
3
One Free Elective Course *
3
 
Total
15