| |
Credits |
| MKT 3212 |
Retail Promotion |
3 |
| MKT 3627 |
Sales Promotion |
3 |
| MKT 3628 |
Public Relations |
3 |
| MKT 3629 |
Pricing Strategy and Decisions |
3 |
| MKT 3803 |
Retail Management |
3 |
| MKT 3823 |
Marketing Channel Strategy and Decisions |
3 |
| MKT 3830 |
Direct Marketing |
3 |
| MKT 3831 |
Retail Buying and Merchandise Management |
3 |
| MKT 3832 |
Customer Relationship Management |
3 |
| MKT 3833 |
Marketing for Technological Products |
3 |
| MKT 3834 |
Internet Advertising |
3 |
| MKT 3835 |
International Marketing Communications
|
3 |
| MKT 4726 |
Advertising and Creative Strategy |
3 |
| MKT 4727 |
Integrated Media Planning
|
3 |
| MKT 4805 |
Business-to-Business Marketing |
3 |
| MKT 4806 |
Product and Brand Management |
3 |
| MKT 4807 |
Agricultural Marketing |
3 |
| MKT 4809 |
Marketing for Services |
3 |
| MKT 4810 |
Export - Import Management |
3 |
| MKT 4811 |
Seminar in Marketing |
3 |
| MKT 4812 |
Individual Research |
3 |
| MKT 4825 |
Logistics in Retailing |
3 |
| MKT 4831 |
Retail Sales Promotion |
3 |
| MKT 4845 |
IMC Research |
3 |
| MKT 4846 |
IMC and Build Brand Equity |
3 |
| MKT 4847 |
IMC Workshop |
3 |
| MKT 4848 |
Contemporary Issues in Marketing |
3 |
| MKT 4849 |
IMC Campaign Planning |
3 |
| MKT 4857 |
Qualitative Research in Marketing |
3 |
| BIS 3588 |
Digital Business Enterprise |
3 |
| FIN 4841 |
Credit and Risk Management |
3 |
| HTM 3101 |
Introduction to Hotel Management |
3 |
| HTM 3102 |
Introduction to Tourism Industry Management |
3 |
