Faculty of Business Administration

DEPARTMENT OF MARKETING

PLAN A - MAJOR CONCENTRATION COURSES
Students pursuing PLAN A must select one of the following concentrations in the major area and study its five specified courses:

Retail Marketing
Credits
MKT 3212 Retail Promotions
3
MKT 3803 Retail Management
3
MKT 3831 Retail Buying and Merchandising Management
3
MKT 4825 Logistics in Retailing
3
MKT 4831 Strategic Retail Planning
3

Strategic Marketing
MKT 3629 Pricing Strategy and Decisions
3
MKT 3823 Marketing Channel Strategy and Decisions
3
MKT 4806 Product and Brand Management
3
MKT 4811 Seminar in Marketing
3
MKT 4848 Contemporary Issues in Marketing
3
     
Integrated Marketing Communications  
MKT 3627 Sales Promotion
3
MKT 3628 Public Relations
3
MKT 4726 Advertising and Creative Strategy
3
MKT 4727 Integrated Media Planning
3
MKT 4849 IMC Campaign Planning
3