| |
Faculty of Business
Administration
DEPARTMENT
OF MARKETING
| Degree Conferred: |
Bachelor of Business Administration in Marketing
B.B.A. (Marketing) |
| Program Objectives: |
- To provide a comprehensive range of coursework in the
discipline of marketing which facilitates students’ learning
of essential concepts, frameworks, core body of knowledge,
and necessary technical skills to develop them as full potential
marketing professionals.
- To produce graduates in marketing who are able to apply
the theories of marketing in the real business world.
- To produce graduates in marketing who possess the capability
to self-improve, be flexible, be competent and well-rounded
in different domains, and handle well all aspects and dimensions
of business problems confronting them.
- To produce quality graduates who are committed to sound
and ethical decision-making by adopting scientific tools,
technologies and models as learning and decision resources.
|
|
|
|