Faculty of Business Administration
DEPARTMENT OF INTERNATIONAL BUSINESS MANAGEMENT
PLAN A - MAJOR CONCENTRATION COURSES
Students pursuing PLAN A must select one of the following concentrations
in the major area and study its five specified courses:
| International Marketing |
Credits |
| IBM 3641 |
International Product and Brand Planning |
3 |
| IBM 4840 |
Global Supply Chain Management |
3 |
| IBM 4841 |
International Services Management |
3 |
| MKT 3835 |
International Marketing Communications
|
3 |
| MKT 3530 |
Consumer Behavior |
3 |
|
